There must be no space between the intitle: and the following word.
Putting intitle: in front of every word in your query is equivalent to putting allintitle: at the front of your query. via google-fu. - - - huh. the periods and asterixes yield different results in cases where they seem insignificant to me. what don't I know?
intitle:*.is.the.new.*. -black
this gets my favorite first: Awake is the new Sleep.

got the gist from rw, ah the love of finding what they say.
MemeWatch: They [not shoot] [not horses], don't they? (GgW pattern)
find:gw--
ClicheWatch: What part of [whatever] don't you understand? (GgW)
ClicheWatch: Why do you think they call it [not dope]? (GgW-weird)
ClicheWatch: X, thy name is Y (GgW pattern)
funny--
EbertClicheWatch: "X is one of those Y" (GgW-150-hits)
site:rogerebert.suntimes.com is.one.of.those