well this series is very good. (2 for 2). Penny Hardy - current Design Interact Insights:
What’s currently your favorite site/project? Or, what site do you look at every day? Archive.org. What’s the subject/topic of it? It’s an online library. What’s so great about it? I love this site because it tracks the evolution of the Web. You type in a URL for a site and can see all its different iterations over time. wow great. It’s fascinating to see a company’s evolution online. You can go back to their first site, see how brave they were initially and how they’re growing over time. Making information/history accessible is such a powerful tool online.
What makes it technically compelling? It’s amazing how much territory all those spiders cover. The interface of the site itself is not the best, but the technology behind it is impressive.
How would you improve it? Or would you? I would improve the interface to make it more approachable, enticing. The homepage bombards you with information and it’s hard to understand what the site is offering. yeah I was totally put off by the look of it.
What’s your job/Where do you work? Partner/creative director of PS, a creative studio in New York and Los Angeles.