Austin Chronicle: You're doing the keynote this year with Jason Kottke. What can people in attendance expect to hear from you?
Heather Armstrong: I think it's supposed to be a conversation between two professional bloggers who've gone about it in completely different ways. Jason is a male who writes about technology and pop culture and design, and he rarely ever goes into anything personal on his Web site. And his is a subscription-based model, whereas mine is informed by a feminine perspective, and mine is very personal, and mine is ad-supported. [The speech] is about those two viewpoints coming into contact, if not clashing with each other in front of a large group of people. [Laughs] I'm going to talk about what it's taken to get us to this point and what it takes for us to do it on a weekly basis – the conflicts that it's caused with me and the pressure. It's been fulfilling, but it's also been really hard.
Heather Armstrong is probably the world's premier personal blogger. Her site, Dooce.com, logs a million unique visitors every month, won three Bloggie awards in 2005, spawned a profile of Armstrong in Glamour, and coined an epoynmous entry in the Urban Dictionary: To be "dooced" is to lose one's job as a result of blogging about it. She's the most linked-to personal blogger on Technorati's Top 100 at the time of this writing. At No. 15, Dooce outranks Gawker, Fark, Wonkette, Engadget, and the Superficial.

Keynote Conversation: Heather Armstrong and Jason Kottke - Sunday, March 12, 2pm, Room 18ABCD
Austin Chronicele - The New Reliable