Sunday, March 26, 2006

content is signal advertising is noise S/N is the ratio between these two
and the history of the web is the battle between them most webpages offer a tiny amount of S in a sea of N (and not just ad N but also garbage links and decoration)
websites with good content attract eyeballsbut eyeballs use bandwidthwhich costs money advertising tries to pay for bandwidth by decreasing the S/N
Google's empire was built entirelyon minimizing the N-cost of text-ads(but there's still vast room for improvement in matching text-ads to page-content) before the bubble burst there was an insane competition for eyeballs at any cost(YouTube is repeating this gamble)
rss paradoxically tries to strip the N to attract eyeballs sacrificing the decoration and the garbage links(so that all rss feeds look alike and you can no longer tell what site you're visiting without doublechecking the titlebar)but inevitably the N creeps back in as images and media and ads in rss(i deleted the Huffington Postbecause their rss feed included an embedded sound file!)until your rss feed needs an rss feed of its own
but if we'd just GROW UP we could create simple clean high S/N pages that served as their own feeds...
like yours? like yours, I think. and agree (and I don't use rss and prefer all signal-text and hardly give a chance to noisy sites) and like the Grow Up although: how does growing up pay for the bandwidth?
Morning quickie: When your rss-feed needs an rss-feed (RWx-shortish)

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