www.tired.com

slate: The perplexing success of Tired.com -Paul Boutin
(search for 'tired' used as ex by GgOS re ggl offering search-refine choices -- above post)
1st hit = Are you tired?Tell us why.-1k = site simply gives email address to tell [us] why.
2nd hit = this article. I'm interested..
Mike and I were both Web workers developing sites for the company that owned Wired magazine... While deciding what to do with his new domain, Mike typed a few lines of HTML as its home page. The site welcomed visitors with six words in a bland typewriter font: "Are you tired? Tell us why." "It was a joke," Mike says. "I put it there on a lark as a placeholder." But he linked the word "us" to a nondescript e-mail address that forwarded to his personal inbox. The first e-mail arrived almost instantly.. The first message was followed by another 20 in the next 24 hours, and nearly 100 in the first week, a rate that's continued steadily for almost seven years, neither rising nor falling with the growth of the Net. To date, he's received more than 32,000 messages.
No one bothers to write in anonymously. Unlike Group Hug and other anonymous confession sites what's the one I liked reading? --sloth category -eg: I had to watch this terrible tv show because I dropped the remote and no one came home for two hours- angry at situation that is one's own doing, why always so funny even charmingly to me? - www.notproud.com/sloth/ -- some of it is awful though), which allow users to spill all without revealing their identities, messages to tired@tired.com are sent from the visitor's own e-mail client. Gripes about husbands, wives, children, and commanding officers come signed with the sender's real name and address.Mike doesn't reply to these messages, and he doesn't publish them, but how do they know he won't?
One theory he's encountered in his user-experience work:
People trust simply designed sites. Tired.com's plain-text, unadorned format seems soothing and trustworthy, particularly when compared to the garish, on-the-make look of most sites. A few visitors mistake (well -take- makes sense) it for a professional sleep-deprivation study and dutifully list their symptoms. ~ was my first thought. but interesting to get that many responses -- people not looking for any contextual information...