Fingers are pointing in all directions as to who might be the mastermind. Two comments on Metafilter implicate Haxan Films. Mike Monello from Haxan originally thought it could have been Sean Stewart and Jordan Weisman promoting Cathy's Book. Another Metafilter comment questions whether Brian Clark from GMD Studios could be involved. Indeed, Clark looked like ripe pickings, especially given his interview with ARGN where he said:
What new technology or ideas would you like to include in future ARGs?
Video community. I'm starting to think that discussion boards are an interesting way to do community but not the penultimate. I'm really looking forward to doing an ARG project where the basis of player community might be more immediate or visual, auditory. Look at what people are starting to do with video blogging. I start to wonder if there are ways for the community of players to communicate with each other beyond just the written word.
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