Volvo Campaign Misleading? Seems More Like User Error To Me. I agree.
My two cents on the campaign: It is brilliant. It enages consumers and gives them pause. It elevates the brand to more than a four-wheeled gasoline-powered piece of machinery, and says to consumers: we know we build cars for humans--for people like you. This is a wonderful evolution of the "safety" brand campaign of decades past. I agree.

maybe I like this campaign bcs reminds me of how my dad wanted me to get a volvo, so I'd be in a big safe car that would win in a crash

Adweek: Volvo Defends Purported Giveaway ...
"...I did want to let you know how much I enjoy your commercials, especially the one with the little girl telling the story and the one with the dad teaching his daughter how to drive," said one. "No matter what I'm doing at home, I always stop to watch them. They are really great. I don't know much about advertising, but I do know that I rarely remember ads or even bother to watch them. I do watch yours. Thanks for a commercial that brings back good memories and focuses on what really matters."