Sunday, April 1, 2007

a vc: Spying On Myself - 'myware' - eg lastfm, az ... lifestreams

Attention Trust is a non-profit that is trying to promote user control over their clickstream information. If you use Firefox, you can download the Attention Trust Firefox Extension and it will capture all of your clickstream information and report it to any Attention Trust compliant services. I do that and send my data to a Root Vault. I am not exactly sure what will happen if you click on the link to Root Vault. But when I do it, I see a summary of my web clickstream. It is interesting to me to know that I spend 14% of my Internet clicks on this blog, by far more than anywhere else. Next is Amazon.com with 6%. Rhapsody and Delicious come in next around 2%. That's interesting to me. I would like to be able to share that information with everyone else in the hope that it may be useful in some way to others. My friend Seth Goldstein is involved in both Attention Trust and Root and has done as much thinking about this as anyone I know.

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