Saturday, August 30, 2008

implicit.harvard.edu Debriefing:
Thank you for your participation. In this study you answered questions about yourself and about the 2008 United States Presidential election. You also completed an Implicit Association Test (IAT) measuring associations between 'good' and 'bad' and John McCain and Barack Obama. Your results for the IAT are reported below. click e or i for photos of McCain & Obama, & for words (glorious, wonderful, terrible, horrible, awful, failure) as good or bad - lined up with on side of screen with one candidate then the other. I think this does not factor in preference for right vs left, which seems possibly important; and for e vs i (with each press I think 'e' or 'i'), which okay seems improbably important; and for the configuration given first (McCain on left, paired w good; Obama on right, paired w bad) versus second, which seems probably important - but, it occurs to me, maybe this actually was factored in, by having you do the candidates and words separately for each side before doing together.

Your data suggest a strong automatic preference for Barack Obama compared to John McCain.

Depending on the magnitude of your result, your automatic associations may be described as 'slight', 'moderate', 'strong', or 'little to no preference'.

It is interesting to ask how much IAT-measured candidate preferences agree with self-reported preferences. The agreement tends to be relatively strong for political attitudes. One topic of particular interest for the 2008 Presidential campaign is whether self-reported candidate preferences agree or disagree with implicit associations. Were yours consistent? If not, why might that be, and what consequence does it have? These are some of the questions we are addressing with on-going research.

You are welcome to try additional demonstration tasks, and we encourage you to register (easy) for the research site where you will gain access to a continously updated group of our newest studies. There are currently dozens of studies about social groups, pop culture, personality, and more.


Project Implicit� - implicit.harvard.edu/implicit


via Althouse: "Can't decide between Barack Obama and John McCain? Chances are your brain already has."
-To state the obvious, it seems as though many conservative Althouse commenters think that you're "in the tank" for Obama, while most of the left-leaning commenters think that you're a stealth McCainiac.
Since you've already actually voted for Obama once, and you've stated that you're leaning toward Obama with a probability of voting for him at around 70%, I'll take you at your word.

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