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106.5 million watched the Super Bowl — the largest audience in TV history
The Colts vs. Saints beat the series finale of "MASH," which drew 106 million viewers in 1983. That's up from the 98.7 million viewers last year and is a perfect ending to an NFL season of monster ratings. As Lisa de Moraes points out, CBS "owes a big wet kiss to Mother Nature who had rendered millions of potential viewers housebound Sunday night with a weekend snowstorm that buried the mid-Atlantic region."
Oprah reunites Letterman & Leno for Super Bowl [tvtattle 2/7 youtube video]
It was Dave's idea, Leno wore mustache and sunglasses, NBC flew Jay to NYC
That shocking "Late Show" Super Bowl ad featuring David Letterman, Oprah Winfrey and Jay Leno was shot with the strictest of secrecy — so much so that Leno was snuck into the Ed Sullivan theater last Tuesday during the middle of a taping wearing a mustache, glasses and a hooded sweatshirt. The whole idea was Letterman's — and he got Oprah to agree immediately. Leno, though, had to get the approval of his NBC bosses, who flew him out on a Peacock corporate jet last Tuesday night when "The Jay Leno Show" was preempted for "The Biggest Loser." Upon seeing each other for the first time in years, the rivals greeted each other cordially, according to Letterman executive producer Rob Burnett. "It was very friendly, very professional, totally cordial,” said Burnett, who added that he thought the ad would help them both, despite promoting "The Late show." “You could tell these were two guys who have known each other for a long time." PLUS: Burnett said CBS approved the secretive operation, which "would make the CIA proud."
Letterman wanted Conan in the ad, but nothing ever came of itOprah tweets: "Yes that was REAL D, J and me"Letterman's Super Bowl ad helped Leno but was a slap to Conan
The ad (which Conan was invited to participate in) seemed to completely erase the whole Conan vs. Leno mess, says Matthew Gilbert, who notes that the ad implied that David Letterman wasn't really sympathetic to Conan after all. "It negated the massive 10 p.m. 'Jay Leno Show' debacle, as if the big late-night controversy has never stopped being a duel between Oprah's two big children, Leno and Letterman," says Gilbert. "It showed Leno as a good sport, willing to sit there while Letterman mocked him. And the ad implied that Letterman doesn't truly feel defensive of Conan O'Brien — that Letterman's expressions of sympathy for O'Brien during the past few months were just part of some big promotional game." PLUS: CBS loved the spot so much it was expanded from 10 to 15 seconds.
Bud Light Super Bowl ad pokes fun at "Lost" [youtube]
Complete with an Evangeline Lilly lookalike.
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