smaller Coke size ordered at drive-thru. interesting to read the comments at the original story (from below blog) and at kottke: - "It's been five years - why won't he just tell us and end our misery and confusion?! There has to be some statute of limitations on gasp-inducing heat-inspired ethnographic epiphanies." + the (as of now last) comment on 8/7 from RKB seems evenkeeled and smart.

www.cultureby.com = This Blog Sits at the
intersection of anthropology and economics: The thing you notice when you do the anthropology of the First World is that culture is constantly formed and reformed by commerce. Back to school for the anthropologist: in my case, to economics and complexity theory. I hold a Ph.D. in anthropology from the University of Chicago and I have taught at the Harvard Business School. The places that culture and commerce, anthropology and economics meet most often: marketing in general, branding in particular, popular culture, Hollywood, advertising, television, magazines, and, increasingly, blogging. Grant McCracken